Capital Coffee
A social media strategy for a local coffee shop.
About the Brand
Capital Cafe is a corporate-facing coffee shop located on Ncondo Drive, Umhlanga. Strategically positioned to serve the surrounding office parks, the brand faced a pivotal shift: expanding their menu from strictly beverages to a full food offering. They needed a professional "Digital Signal" to announce this expansion without the overhead of a full-scale production team.
Our Approach
We implemented our Digital Baseline framework. The strategy was to empower the cafe staff to capture raw, authentic "behind-the-scenes" footage while we provided the Technical Infrastructure to make it look elite. We mapped out a high-velocity organic content calendar that focused on "The Pivot"—turning a coffee-only brand into a lunchtime destination through consistent, high-taste visual signaling.
What We Created
Strategic Content Map: A 30-day "Playbook" of what to capture, ensuring the cafe staff never had to guess what to film during the rush.
Technical Post-Production: We took raw mobile footage and engineered professional Reels and TikToks using high-end match-cuts, precise subtitles, and color grading to meet "The Grid" standard.
Concept Ideation & Scripts: We provided the creative hooks and "Plays" for the staff to execute, focusing on the speed and quality of the new food menu.
Marketing Collateral Support: We designed brand-consistent menu flyers and digital assets to ensure the physical and digital presence were perfectly aligned.
Result
The campaign delivered an immediate and measurable surge in physical foot traffic. By moving beyond generic posting and utilizing a targeted ad framework, we successfully converted digital impressions into over 500 new dining customersduring the initial launch phase. We provided the cafe with a scalable revenue engine that proved their kitchen expansion was a winning play.
