Edge FAS
We engineered a high-efficiency content sprint for Edge FAS, transforming a single day of production into a 3-month digital ecosystem.
About the Brand
Edge Financial Advisory Services (FAS) operates in a high-stakes, high-trust sector where digital credibility is non-negotiable. Their challenge was a common one: a lack of consistent market visibility. They needed to modernise their professional image and establish a sustainable digital presence that reflected their authority in the financial sector without the friction of daily content creation.
Our Approach
We moved away from the traditional "per-post" model and implemented a "High-Efficiency Content Sprint." The strategy was to build a permanent content infrastructure in a single day of execution. We engineered the shoot specifically for Asset Multiplicity—capturing high-value footage that could be strategically dismantled and repurposed. This ensured that the brand could maintain a "High-Taste" digital signal for months with zero additional effort from their team.
What We Created
Authority Assets: A suite of professional headshots and foundational brand imagery designed to establish immediate trust on high-conversion platforms.
Thought Leadership Library: Strategic podcast footage captured and edited into a library of high-velocity "Reels" and social clips.
90-Day Content Pipeline: A versatile digital ecosystem that fueled three months of social media posts, engaging newsletters, and website updates.
Versatile Asset Bank: A structured library of imagery and video formatted specifically for long-term repurposing across all digital touchpoints.
Result
We provided Edge FAS with a turnkey digital presence. By building a 3-month content engine in a single day, we eliminated "content fatigue" and allowed the firm to maintain professional visibility without interrupting their core business operations. The result was a sustained, high-authority presence in the market that drove consistent engagement and reinforced their position as a modern leader in the financial advisory space.
